About

Pawsality is all her fault, literally.

She's 12 at the time of writing this, and still kicking around.

MeiMei went completely blind in 2022, and gradually lost the ability to use her back legs about a year later.

I found myself constantly having to explain to people on the street that she couldn't see.

Why she barked at walls, lunged at the air, or even worse, barked at some terrified schoolgirls a full 10 seconds after the dog had already passed by her...

So I decided that I would make her a tag. Something sleek and simple that would draw peoples attention and let them know how special she was.

Finally, after a lot of crazy looking samples and iterations that I would rather not show, the DoggiD is here. Pronounced either Dog iD, Dogged or DoggiDy, whichever you prefer.

As a bonus, I put the gender symbol on there. So simple, but so powerful and meaningful.

How many times do we not crane our necks and squint our eyes to check, "Aaaah, it's a girl, OK then they better not meet, my girl is more into boys". Well, now you'll know straight away, no questions asked.

I hope DoggiD, and all future products from Pawsality that I develop, will help as many dogs and dog owners as possible to have hassle free walks, more fun, less explanations and a safer environment for everyone.